New name, who dis?
That's right, beloved friends. A transformation is underway for the Apothēc LA team and we'll emerge like beautiful soy wax slangin' butterflies from our cocoons under a new company name. Meet Apothenne!
Apothenne is the combination of the words "apothecary" and "doyenne." Not familiar with that second term?
[doi-en; French dwa-yen]
1. a woman who is the senior member, as in age or rank, and the most respected or prominent person in a particular group, class, profession or field; a kickass female leader.
It's our hope that by combining these two words as a company, Apothenne will pay homage to fellow makers and women everywhere who are kickass ladies who lead.
Will anything change with the rebrand?
Only our company name! You'll enjoy the same custom scents, quality ingredients, and beautiful vessels you've come to know and love us for.
Artfully hand-poured into a selection of contemporary vessels, our Apothenne candles are made with 100% soy wax, the highest quality fragrance and all natural bee's wax wicks, creating the perfect addition to any space. We are inspired by nature and the soothing, healing properties it provides. Our very own apothecary!
What are the benefits of a 100% soy wax candle?
It is more environmentally friendly. Soy wax is a vegetable wax made from the oil of soybeans. This type of wax is non-toxic and burns cleaner, allowing for a longer lifespan than other waxes. Soy wax burns at a lower melting point so it will not burn or stain surfaces and if spilled, it is easier to clean up and comes out of fabrics in the wash. Soybeans are vegetables, so they are biodegradable as well... our Earth likes this!
What's the big deal? What's the difference?
Traditional candles are made with paraffin wax — the bottom of the barrel of petroleum. We're not kidding. Paraffin contains up to 11 carcinogenic compounds deemed 'toxic air contaminants' by the State of California. When paraffin wax candles are burned, the candle soot particles contain many of the same compounds as burning diesel fuel. Yeah, disgusting — we know.
The soot that paraffin wax emits can also blacken walls, ceilings, furniture, and contaminate ventilation ductwork in your home. We don't want to breathe in toxic carcinogens, and we don't want you to either!